In recent years, the crossover and SUV segment has been booming, and as a result many auto brands have been restructuring their sales tactics to appeal to what the people want. That strategy has paid off for Buick, which revitalized the brand’s lineup with a slew of new crossover nameplates. It’s gotten to the point where Buick crossovers and SUVs top the charts when it comes to sales for the popular luxury brand.
Once upon a time, Buick was known for its large, upscale family sedans fitted with premium features, but changing trends in the auto industry lead Buick to explore untapped potential. Three-quarters of Buick’s 2017 sales have come from the subcompact Encore crossover and its two larger siblings, the Envision and Enclave. Additionally, Buick is adding more options for buyers by replacing the Regal sedan with a wagon and hatchback later this year.
Buick’s new direction is a big plus not just for the company, but for buyers who are looking for sophisticated, family-friendly options that project a more luxurious, premium vibe. If you want to experience the best-selling Buick crossovers and SUVs today, all you have to do is swing by Dahl Chevrolet Buick GMC. We can get you behind the wheel of the new 2017 Encore and introduce you to what it means to own a new Buick crossover.